Touro LA Alumna Shuli Lowy Named Mobile Marketing “Woman to Watch”
Los Angeles, Calif. – Shuli Lowy, a 2010 graduate of Touro College Los Angeles (TCLA), was named a Mobile Marketing Woman to Watch for 2014 by MobileMarketer.com. Lowy, who served as president of the student council at TCLA and valedictorian of her class, is the marketing director for the marketing group Ping Mobile.
“Congratulations to Shuli on this well-deserved honor,” said Samira Miller, director of admissions at TCLA. “While a student, Shuli excelled academically and displayed leadership in her role as student council president. Based on her accomplishments, we expect to see much more from her in the years to come.”
In an interview with Mobile Marketer, which has several high-end clients including Wyndham Hotels, AT&T, Charter Cable and the Westfield Group, Lowy called her job “an adventure” as she is always marketing several different products at once.
“Over the past year alone, I have worked with marketing personnel of movie production companies, auto brands, hospitality chains, banks, apparel lines and musicians,” she said.
Lowy worked as an intern at Ping Mobile before she was promoted to her current position. According to a Ping Mobile press release, Lowy, 23, works closely with senior executives at Fortune 500 brands to plan and launch their mobile marketing activities, and helps shape the company’s focus on providing industry-progressing marketing leadership. She is responsible for the placement of hundreds of millions of mobile ads and for full-circle SMS activity for key brands, and has remained at the forefront of mobile innovation by introducing new interactive mobile technologies to the market.
Her experience at TCLA empowered her to excel professionally, she said.
“The small classroom setting of TCLA, combined with the exceedingly qualified and accessible faculty, allowed me to study key entrepreneurial subjects, including marketing, economics, finance, accounting and business ethics, as well as hone important professional skills.
“More importantly, it sparked my passion for the creative energy of consumer engagement which has served as a powerful guiding force for me ever since.”
Ping Mobile singled out the proactive role Lowy has taken as an educator and a builder in the mobile marketing community, something Lowy said she planned to do more of in the coming year. She added that she would also work to ingrain an awareness of legal and social regulations related to mobile marketing.
A native of Los Angeles, Lowy stressed the importance of attracting women to the mobile marketing industry.
“Each of us needs to make an effort to market this field to women who are in the midst of making their career choices,” she said. “Get involved in your local universities and enlighten women about the prospects available within mobile.”