Object-Oriented UX (OOUX) is a digital design philosophy that respects the fact that people think in objects. Our brains have evolved to recognize solid objects that adhere to the laws of physics. But digital environments are not beholden to the laws of physics, which can wreak havoc on our users’ ability to understand them.

OOUX gives you a new set of principles so you can create naturally intuitive apps, websites, and software. With these principles, you'll avoid designing objects that are too abstract or visually inconsistent. The best part? Intuitive objects are not only easier for users to understand, they are easier to design and build, too.

In this interactive lecture, you'll learn:

• The fundamentals of the OOUX philosophy and the newest cognitive science and psychology that backs it up.
• How to identify four massive UX fails and how to AVOID THEM.
• The basics of identifying objects and how this can help you tackle complexity.
• The ropes of the ORCA process. Spoiler: ORCA stands for Objects, Relationships, CTAs, and Attributes. Clarity around these 4 pillars are key to intuitive and solid UX.

About Sophia

Sophia Prater is the chief evangelist of object-oriented UX, a methodology she started popularizing in 2013. Sophia teaches her OOUX methodologies at conferences, within companies, and through her OOUX Certification program. She leads the Atlanta chapter of Ladies that UX, created the UX Hustle Summit Conference, and hosts the UX Hustle Podcast.
Before starting Rewired, Sophia led UX efforts for clients such as AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at CNN.com, she designed the responsive 2012 election night experience viewed by over 200 million. In 2016, Sophia returned (as a consultant) to do it again.
Today, Sophia focuses on bringing the magic of OOUX to companies and teams around the world.

To register for the UX Design Trends in 2020: UX Object-Oriented Design with ORCA Workshop RSVP NOW!

Note: When you click "sign me up" you will receive a Zoom meeting registration page. A Zoom link will be emailed to you after you register for the Zoom meeting.

See you online on July 13!