WMM Workshop: UX Research in the Design Thinking Framework

October 17, 2019 6:00pm – 8:00pm
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10/17/19 6:00 PM 10/17/19 8:00 PM WMM Workshop: UX Research in the Design Thinking Framework
Touro College Graduate School of Technology, Room 143
320 West 31st Street, New York, NY 10001
Touro College Graduate School of Technology, Room 143
320 West 31st Street, New York, NY 10001

Want to learn bout User Experience (UX) Research? Jonathan Hayes, Behavioral Scientist at Google, will join us at the Touro College Graduate School of Technology for a workshop on the topic.

Identifying and evaluating consumers’ needs and behaviors, especially with the right tactics, is key to generating consumer satisfaction.
 
At our workshop, you will gain insight from a professional in the field, which will:
  • Prepare you for identifying the types of UX Research (Qualitative vs. Quantitative and Generative vs. Evaluative)
  • Cover the step-by-step process of planning, preparing, and conducting UX Research interviews
  • Provide hands-on activities such as:
    (1) planning and moderating a user interview in order to collect research on an app or website of their choice
    (2) answering questions and reflecting on the experience as a group

Snacks and soda provided.